A study to understand the role of social media marketing in an international industrial organisation, and the advantages and disadvantages of using this strategy in the organisation.

QR Code

A study to understand the role of social media marketing in an international industrial organisation, and the advantages and disadvantages of using this strategy in the organisation.

It is unquestionable that the internet has made a huge impact on the society as a whole. Social media is one such advanced technology tool that has become the latest trends in people’s lives. The success of social media can be seen in terms of the million Facebook, Twitter and LinkedIn users. Hence,...

Full description

Bibliographic Details
Main Author:	Ramesh, Deepika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26017/

Similar Items

Advantages and disadvantages of retrenchment
by: Ismail, Fadillah, et al.
Published: (2020)

Advantages and disadvantages of studying at IIUM
by: Zubairi, Ainol Madziah, et al.
Published: (2013)

STRATEGIES TO ENSURE ORGANISATIONAL LEARNING TO GAIN COMPETITIVE ADVANTAGE IN GE
by: Farrag, Sadek
Published: (2010)

Organisational Capabilities, Competitive Advantage And Performance In Supporting Industries In Vietnam
by: Tuan, Nham Phong, et al.
Published: (2010)

Business environmentalism strategy, competitive advantage and organisational performance in Malaysian hotel industry / Junaidah Jaidi
by: Jaidi, Junaidah
Published: (2018)

A study on the benefits and barriers of social media marketing among organisations in Malaysia
by: Leong, Yoke Fuan
Published: (2013)

Social Media Engagement: the Role of Social Media Content and Customer Motivations for Using Non-profit Organisations' Social Media Sites
by: Chiu, Szu-Wei
Published: (2016)

Relationships among Perceived Role of Ethics and Social Responsibility, Internal Corporate Social Responsibilities and Organisational Commitment in the Service Industry
by: Tan, Leng
Published: (2017)

Social Media Engagement in Ethical Consumption: the Role of Social Media Content and Customer Attitudes for engaging with Commercial Organisation’s Social Media Sites
by: ZHENG, YULAN
Published: (2017)

The Effects Of Core Values Towards The Organisation Reputation: The Mediator Role Of Social Media Reputation
by: Othman, Mohd Zailani
Published: (2023)

The relationship between organisational resources, capabilities, systems and competitive advantage
by: Ismail, 'Alimin Ismadi, et al.
Published: (2012)

The Relationship Between Organisational Resources, Capabilities, Systems And Competitive Advantage
by: Ismail, Alimin Ismadi, et al.
Published: (2012)

Strategic Performance measurement system, Organisational capabilities and competatitive advantage
by: Rapiah Mohamed,, et al.
Published: (2010)

Using web questionnaire for web-based course evaluation: advantages and disadvantages
by: Fariborzi, Elham, et al.
Published: (2017)

Advantages and disadvantages of healthcare waste treatment and disposal alternatives: Malaysian scenario
by: Ghasemi, Maryam Khadem, et al.
Published: (2016)

Effective Innovation for Competitive Advantage within an Independent Railway Assurance Organisation
by: Umeh, Chukwuma
Published: (2018)

Perspective of social media as an organisational KM tool: contemporary literature review
by: Khalili, Amjad, et al.
Published: (2019)

Usage of social media to enhance job performance and reduce stress in organisation
by: Abdul Aziz, Ahlam, et al.
Published: (2015)

The impact of organisational culture and internal corporate governance on organisational performance in Indonesian companies
by: Wibowo, Amin
Published: (2008)

Organisational Justice And Affective Commitment: The Mediating Role Of Perceived Organisational Support
by: Purang, Pooja
Published: (2011)

ORGANISATIONAL LEGITIMACY STRATEGIES IN A CONTEMPORARY WORLD: AN INVESTIGATION OF ENTREPRENEURS’ USE OF SOCIAL MEDIA TO GAIN AND MAINTAIN LEGITIMACY.
by: Gumbo, Ruvimbo
Published: (2012)

The relationship between organisational competitive advantage and performance moderated by the age and size of firms
by: Ismail, 'Alimin Ismadi, et al.
Published: (2010)

Understanding Organisational Factors and Models to Support Corporate Entrepreneurship in Business Organisation – Some Case Studies
by: Atreja, Ankit
Published: (2014)

Using intelligent agents to understand organisational behaviour
by: Celia, Helen, et al.
Published: (2007)

Mature Workers in Organisations: Understanding Retirement in Australia
by: Bennett, Laura, et al.
Published: (2024)

Understanding the role of social media on prospective local and international students’ selection of university
by: Tengku Elena Tengku Mahamad,, et al.
Published: (2024)

Understanding consumer’s intention to purchase the green product: The role social media marketing
by: Wong, Jia Yie, et al.
Published: (2024)

Patterns of Cooperative Marketing in Australian Organisations
by: Dickinson, Sonia, et al.
Published: (2004)

Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
by: Halim, Hasliza Abdul, et al.
Published: (2019)

Advantages (Maslahah) and disadvantages (Mafsadah) of facebook on the family institution: an analysis from Maqasid perspective
by: Mahmud, Mek Wok, et al.
Published: (2018)

Outsourcing In Malaysia: Assessing The Advantages And Disadvantages And Key Success Factors That Influence The Outsourcing Decision
by: Goh, Thean Siang
Published: (2008)

Virtual teaching experiences for medical students during the COVID-19 pandemic: advantages and disadvantages

Moderating effect of Ulul Albab on competitive intelligence for competitive advantage of Halal based organisation
by: Fatah Yasin, Raudlotul Firdaus, et al.
Published: (2019)

Institutional logics and intra-organisational dynamics: understanding changes in the organisational identity of a UK law firm
by: Hartwell, Kathryn Louise
Published: (2017)

Understanding Management Roles and Organisational Behaviours in Planning and Scheduling Based on Construction Projects in Oman
by: Nasseri , Hammad Al, et al.
Published: (2016)

The Impact of Corporate Volunteerism on Organisational Identity and Organisational Identification: The Perspective of Community Groups and Internal Stakeholders
by: Lau, Ying Hung
Published: (2007)

Examining the organisational competencies in managing health lifestyle campaigns on social media for society wellbeing
by: Suffian Hadi Ayub,, et al.
Published: (2024)

Middle managers’ stories : Understanding culture in Malaysian organisation
by: Khalid, Noor Khairin Nawwarah, et al.
Published: (2017)

Mediating role of organisational justice on internal alignment and job performance among local employees in Jordan industrial estates
by: Mahmoud A, Khtatbeh Mohamed
Published: (2020)

The role of design in product-service organisations
by: Beltagui, Ahmad
Published: (2011)