A study to understand the role of social media marketing in an international industrial organisation, and the advantages and disadvantages of using this strategy in the organisation.
It is unquestionable that the internet has made a huge impact on the society as a whole. Social media is one such advanced technology tool that has become the latest trends in people’s lives. The success of social media can be seen in terms of the million Facebook, Twitter and LinkedIn users. Hence,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/26017/ |