Consumer Motives and Values:
An Exploratory Study of Chinese Middle Classes' Luxury Products Consumption

QR Code

Consumer Motives and Values: An Exploratory Study of Chinese Middle Classes' Luxury Products Consumption

The purpose of this research is to explore the perceptions of the Chinese middle classes’ luxury consumption and motives for purchasing luxury products. Literature has been reviewed in terms of three aspects: the definition of ‘luxury’, consumer motives and cultural value influence. A framework of c...

Full description

Bibliographic Details
Main Author:	Wu, Xiaofang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26015/

Similar Items

an exploratory study of motivations for Chinese Post-80s consumers to purchase luxury products
by: Fu, Xiaofeng
Published: (2010)

Consumption of Image-Related Luxury Products: An Exploratory Study of Chinese Students in the UK
by: Liang, Jiajia
Published: (2013)

Motivation of Chinese consumers toward Western luxury clothing products
by: Kwan, Shuk Man
Published: (2014)

An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands
by: Shumsher JB Rana, Sarthak
Published: (2012)

An investigation of young Chinese consumers’ purchasing motivations toward luxury products
by: Cui, Jingyue
Published: (2015)

The contribution of consumer values and a country’s image to luxury brand equity: The case of the Indonesian middle-class woman
by: Masduki, Faranita Mustikasari
Published: (2020)

Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase
by: tang, yuxin
Published: (2016)

Motivational Factors behind Second-hand Luxury Fashion Purchasing of Chinese Consumers
by: Wu, Minjie
Published: (2020)

Consumer Value Creation in the Consumption of Luxury Goods: A Consumer Perspective
by: Benvie-Ferreiros, Lidia
Published: (2008)

REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET
by: Peng, Can
Published: (2012)

Motivation of luxury consumption among Generation Y and senior consumers in China
by: LAW, WING YAN
Published: (2015)

Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique
by: Gao, Shijing
Published: (2018)

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands?
by: YAO, LIYUE
Published: (2015)

Identify the consumption patterns of the second generation Chinese middle class. Does culture influence their consumption habits?
by: Liu, Kim Man
Published: (2012)

Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison
by: YU, ZEQUN
Published: (2013)

Chinese Female Consumer Motivation Towards Luxury Fashion Products Purchase : Differences between Generation Y & X
by: Zhang, Hao Ran
Published: (2014)

Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer
by: ZHU, Meiyi
Published: (2013)

Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers
by: Mark , William Speece, et al.
Published: (2000)

Differences in luxury value perceptions and purchase intentions among different generations of Chinese consumers
by: Li, Weiran
Published: (2022)

Emerging Middle Class in China and Its Unique Culture and Value System
by: Wu, Fengjiao
Published: (2012)

An Exploratory Study of the Psychological Antecedents to Purchase Counterfeit Luxury Products
by: Liu, Shu
Published: (2011)

MOTIVATION OF INDIAN CONSUMERS TO CHOOSE INTERNATIONAL LUXURY BRANDS
by: Chandna, Shridhar
Published: (2015)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials
by: Yaneva, Mihaela
Published: (2015)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

Conspicuous consumption: an analysis of Finnish and Malaysian luxury good consumers
by: Kuisma, Taavi
Published: (2008)

A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry
by: Piliu, A.
Published: (2017)

Cultural influences, decision making process and consumer behaviour of the Middle Class Chinese Outbound Tourist.
by: Bollen, Luc
Published: (2010)

Cultural influences, decision making process and consumer behaviour of the Middle Class Chinese Outbound Tourist.
by: Bollen, Luc JJ
Published: (2010)

Motivation of Students Majoring Chinese: An Exploratory Study
by: Li, Leying
Published: (2013)

Why buy the real deal? An investigation into the motivation of young Indian middle class women to purchase authentic luxury bags over counterfeit ones.
by: Dewan, Rashi
Published: (2012)

A Study of Luxury Consumption: Consumer Behaviour of post-1980s generation in China
by: LUO, LINKE
Published: (2009)

EXPLORATORY STUDY OF THE CO-CREATION OF VALUE FOR LUXURY BRAND OWNERS: USING SOCIAL MEDIA
by: Pattie, Ben
Published: (2011)

Understanding Chinese Luxury Fashion Goods Consumption in Present Day China
by: Webber, K.S.
Published: (2010)

Real Estate in China: Consumer Behaviour of the Middle Class
by: Lee, Yan Yan
Published: (2013)

Cross-age comparison of meanings and motives toward luxury consumption among Thai baby boomer and generation Y consumers
by: Viriyopas, Khanitha
Published: (2013)

An investigation into the psychology of luxury consumption – especially why more young Chinese are keen on luxury fashion goods nowadays?
by: Lin, Xia
Published: (2013)

Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand
by: Ghogar, Vandhana
Published: (2010)

Identity construction through online luxury consumption among young consumers
by: Karanapakorn, Varisara
Published: (2016)

The Study of Motivation of Young Chinese Consumers toward Foreign Products
by: Long, Yin
Published: (2009)