Consumer Motives and Values: An Exploratory Study of Chinese Middle Classes' Luxury Products Consumption
The purpose of this research is to explore the perceptions of the Chinese middle classes’ luxury consumption and motives for purchasing luxury products. Literature has been reviewed in terms of three aspects: the definition of ‘luxury’, consumer motives and cultural value influence. A framework of c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26015/ |