The usability and applicability of Porter’s Generic Strategies typology in a retail context, with regard to consumer perceptions on value.

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The usability and applicability of Porter’s Generic Strategies typology in a retail context, with regard to consumer perceptions on value.

While Porter’s Generic Strategies are a widely accepted typology of strategic options for businesses in most contexts, previous studies linking the framework to the retail industry are not as widely seen. The purpose of this project is to approach the subject area to analyse whether retail Multinati...

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Bibliographic Details
Main Author:	Gindy, Andrew
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25988/

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