The usability and applicability of Porter’s Generic Strategies typology in a retail context, with regard to consumer perceptions on value.
While Porter’s Generic Strategies are a widely accepted typology of strategic options for businesses in most contexts, previous studies linking the framework to the retail industry are not as widely seen. The purpose of this project is to approach the subject area to analyse whether retail Multinati...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25988/ |