Consumer behaviour in online shopping - An empirical study on consumer online shopping behaviour

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Consumer behaviour in online shopping - An empirical study on consumer online shopping behaviour

This dissertation focuses on customer deeds in the online shopping environment. It seeks answers to three main questions: 1. What are the criteria dimensions of observed chance in the online shopping environment? 2. Will customers behave contrarily for services and goods in the online shopping en...

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Bibliographic Details
Main Author:	Vaghani, Rahi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25972/

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