Consumer behaviour in online shopping - An empirical study on consumer online shopping behaviour
This dissertation focuses on customer deeds in the online shopping environment. It seeks answers to three main questions: 1. What are the criteria dimensions of observed chance in the online shopping environment? 2. Will customers behave contrarily for services and goods in the online shopping en...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25972/ |