Contemporary perspectives on consumer privacy in the context of customer relationship management: the case of Chinese online shoppers

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Contemporary perspectives on consumer privacy in the context of customer relationship management: the case of Chinese online shoppers

Personal information has been increasingly collected and used by marketers in the context of customer relationship management. Customers are becoming more concerned with issues of information privacy. As such concerns continue to grow, companies' ability to use customer information may be threa...

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Bibliographic Details
Main Author:	Ma, Jie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25936/

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