Contemporary perspectives on consumer privacy in the context of customer relationship management: the case of Chinese online shoppers
Personal information has been increasingly collected and used by marketers in the context of customer relationship management. Customers are becoming more concerned with issues of information privacy. As such concerns continue to grow, companies' ability to use customer information may be threa...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25936/ |