Is Nostalgia Still the Key to Nostalgic Consumption in the Market of Young Consumers? Explore the roles of nostalgia in the case of Lomography cameras.

Is Nostalgia Still the Key to Nostalgic Consumption in the Market of Young Consumers? Explore the roles of nostalgia in the case of Lomography cameras.

Abstract Research Purpose: Recently, the increasing awareness in nostalgia has produced an empirical foundation towards the understanding of nostalgia in human lives and its potential implication towards marketing strategies. However, such studies were neglected on the area of young consumers with...

Full description

Bibliographic Details
Main Author: Chan, Cyrus Ka Fai
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25935/

Similar Items

Similar Items