Is Nostalgia Still the Key to Nostalgic Consumption in the Market of Young Consumers? Explore the roles of nostalgia in the case of Lomography cameras.
Abstract Research Purpose: Recently, the increasing awareness in nostalgia has produced an empirical foundation towards the understanding of nostalgia in human lives and its potential implication towards marketing strategies. However, such studies were neglected on the area of young consumers with...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25935/ |