Cultural and relational supply-side issues in the context of Betterlanguages.com.

Cultural and relational supply-side issues in the context of Betterlanguages.com.

Increasingly more organisations nowadays realise that relationship marketing is a useful strategy, which allows them to improve and further develop relationship with not only customers, but also employees. This paper investigates cultural and relational supply-side issues in the context of Betterlan...

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Bibliographic Details
Main Author: Vecherinina, Ekaterina
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25902/

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