Cultural and relational supply-side issues in the context of Betterlanguages.com.
Increasingly more organisations nowadays realise that relationship marketing is a useful strategy, which allows them to improve and further develop relationship with not only customers, but also employees. This paper investigates cultural and relational supply-side issues in the context of Betterlan...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25902/ |