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"HOW TO MARKET THE PRESSAC BRAND TO EXISTING AND POTENTIAL CUSTOMERS"

PRESSAC COMMUNICATIONS LTD, a privately owned UK based company specializing in the design and manufacturing of mechanical and electronic products is suffering from a weak brand image. The purpose of this research is to scan PRESSAC’s internal and external environment in order to develop a better und...

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Bibliographic Details
Main Author:	HASSAN, Ali Murtaza
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25881/

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