"HOW TO MARKET THE PRESSAC BRAND TO EXISTING AND POTENTIAL CUSTOMERS"
PRESSAC COMMUNICATIONS LTD, a privately owned UK based company specializing in the design and manufacturing of mechanical and electronic products is suffering from a weak brand image. The purpose of this research is to scan PRESSAC’s internal and external environment in order to develop a better und...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25881/ |