Firm-specific Factors, Foreign Market Heterogeneity, and Entry Mode Choice: an Examination of Haier’s Internationalization

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Firm-specific Factors, Foreign Market Heterogeneity, and Entry Mode Choice: an Examination of Haier’s Internationalization

A lot of theories have been propounded has made great contribution to the enterprise internationalization and entry strategy. Since the 1990s enterprise from emerging markets have started at a great pace of expanding their business abroad. This has aroused worldwide speculation and tension. Due t...

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Bibliographic Details
Main Author:	Xu, Yixing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25866/

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