An Analysis of Passengers’ Shopping Behaviour in the Departure Lounge: The Importance of Non-aeronautical Income for Airport Operations
This study deals with airport shopping behaviour of travellers in a departure lounge with the major aim of providing a basis for future airport marketing activities. Due to the increasing number of privatisations of airports profit maximization has been gaining in importance. This can be more easily...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25860/ |