Why buy the real deal? An investigation into the motivation of young Indian middle class women to purchase authentic luxury bags over counterfeit ones.

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Why buy the real deal? An investigation into the motivation of young Indian middle class women to purchase authentic luxury bags over counterfeit ones.

The luxury market, once a niche one is now undergoing a dynamic growth. People all over the world purchase some or the other luxury product. A lot of research has been done on motivation of people to purchase luxury products and plenty literature is available on why people purchase counterfeit produ...

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Bibliographic Details
Main Author:	Dewan, Rashi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25855/

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