Why buy the real deal? An investigation into the motivation of young Indian middle class women to purchase authentic luxury bags over counterfeit ones.
The luxury market, once a niche one is now undergoing a dynamic growth. People all over the world purchase some or the other luxury product. A lot of research has been done on motivation of people to purchase luxury products and plenty literature is available on why people purchase counterfeit produ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25855/ |