Online Merchandising and Its Impact on Customer Behavior: Analysis of ASOS, H&M, and FOREVER21

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Online Merchandising and Its Impact on Customer Behavior: Analysis of ASOS, H&M, and FOREVER21

The number of businesses that sell their products on the internet is constantly increasing and customers find themselves with a wide choice of web sites to shop from so online retailers consider seriously web merchandising for their web based stores in order to offer better and different services /...

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Bibliographic Details
Main Author:	Khamlichi, Farah
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25820/

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