Online Merchandising and Its Impact on Customer Behavior: Analysis of ASOS, H&M, and FOREVER21
The number of businesses that sell their products on the internet is constantly increasing and customers find themselves with a wide choice of web sites to shop from so online retailers consider seriously web merchandising for their web based stores in order to offer better and different services /...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25820/ |