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BRAND EXPERIENCE FOR LUXURY CARS: A CASE STUDY OF VIETNAMESE CONSUMERS

This dissertation would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. First and foremost, I would like to express my very great appreciation...

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Bibliographic Details
Main Author:	TRAN, HANH UYEN DAM
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25815/

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