An Investigation into the Differing Entry Modes Available and Internationalisation Process of an UK Web-based Firm, Internationalising into the US Market

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An Investigation into the Differing Entry Modes Available and Internationalisation Process of an UK Web-based Firm, Internationalising into the US Market

This dissertation aims to provide an insight into the differing entry modes available to an UK Internet-based service firm and its internationalisation process. A case study was developed based on the international strategy of one of the leading specialist food comparison websites - Food Minus Aller...

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Bibliographic Details
Main Author:	Blundell, Lee R
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25798/

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