An Investigation into the Differing Entry Modes Available and Internationalisation Process of an UK Web-based Firm, Internationalising into the US Market
This dissertation aims to provide an insight into the differing entry modes available to an UK Internet-based service firm and its internationalisation process. A case study was developed based on the international strategy of one of the leading specialist food comparison websites - Food Minus Aller...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25798/ |