What Factors Determine the Choices between Joint Ventures and Wholly Owned Subsidiaries for MNEs to Penetrate the Japanese Market? Experience from IKEA’s two entries into the Japanese retail market
This paper evaluates what factors determine the choices of joint venture and wholly owned subsidiary for multinational enterprises in the Japanese market in terms of resource-based theory and perspectives on subsequent entry mode, and, analyses the case of IKEA’s two entries into the Japanese market...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25775/ |