Internationalisation of a Western Company into Emerging Markets: An Analysis of Philips in China

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Internationalisation of a Western Company into Emerging Markets: An Analysis of Philips in China

In the recent years, because of the political and economic development, the emerging markets are more stable and more attractive for foreign investors; as a result, more and more international companies seek opportunities to expand their business to the emerging markets in order to maximise the reve...

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Bibliographic Details
Main Author:	Lu, Chih-Min/ C-M
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25774/

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