Internationalisation of a Western Company into Emerging Markets: An Analysis of Philips in China
In the recent years, because of the political and economic development, the emerging markets are more stable and more attractive for foreign investors; as a result, more and more international companies seek opportunities to expand their business to the emerging markets in order to maximise the reve...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25774/ |