Entry modes and franchising as a growth strategy for international expansion: Case of Starbucks

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Entry modes and franchising as a growth strategy for international expansion: Case of Starbucks

This research aims to investigate the various entry mode strategies used by firms to enter new foreign markets and the different set of factors that influence its choice in deciding a specific entry mode. This study also points out that why international firms adopt different entry mode strategies f...

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Bibliographic Details
Main Author:	SINGH, ABHIJIT
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25768/

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