REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET

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REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET

This report provides the profiling the Chinese consumer toward purchasing luxury brands form the perceptions of luxury values and motivations toward luxury. The literature review presents a conceptual model of luxury consumption and examined by hypothesis the relationship of personal value, motivati...

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Bibliographic Details
Main Author:	Peng, Can
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25766/

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