REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET
This report provides the profiling the Chinese consumer toward purchasing luxury brands form the perceptions of luxury values and motivations toward luxury. The literature review presents a conceptual model of luxury consumption and examined by hypothesis the relationship of personal value, motivati...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25766/ |