Strategic Marketing planning in small/ Family owned business with reference to the Indian markets

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Strategic Marketing planning in small/ Family owned business with reference to the Indian markets

This research is aimed at understanding the way in which the small family owned businesses manage their strategic management activities in their businesses. This research has been conducted with reference to the Indian businesses environment, as this is one nation wherein we see lot of family owned...

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Bibliographic Details
Main Author:	Goyal, Vineet
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25763/

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