Strategic Marketing planning in small/ Family owned business with reference to the Indian markets
This research is aimed at understanding the way in which the small family owned businesses manage their strategic management activities in their businesses. This research has been conducted with reference to the Indian businesses environment, as this is one nation wherein we see lot of family owned...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25763/ |