Consumers’ barriers towards Bluetooth-enabled advertising

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Consumers’ barriers towards Bluetooth-enabled advertising

This study carries forward the exploration of consumers’ acceptance and barriers towards Bluetooth-enabled advertising by identifying the full range of elements taking part in this research question through a qualitative method of inquiry. This investigation took the form of six key questions probin...

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Bibliographic Details
Main Author:	Piret-Gerard, Julie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25743/

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