Consumers’ barriers towards Bluetooth-enabled advertising
This study carries forward the exploration of consumers’ acceptance and barriers towards Bluetooth-enabled advertising by identifying the full range of elements taking part in this research question through a qualitative method of inquiry. This investigation took the form of six key questions probin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25743/ |