Identifying the most valuable customers of a supermarket chain in Cyprus:
A Customer Database Analysis Using RFM

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Identifying the most valuable customers of a supermarket chain in Cyprus: A Customer Database Analysis Using RFM

The current study aims to illustrate the usefulness of the utilization of customer data into the retail industry and in particular to the supermarket sector. This piece of work tries to fill the gap in the literature regarding the application of database marketing techniques to real-life examples an...

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Bibliographic Details
Main Author:	Papantoniou, Andreas
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25734/

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