A Review of The Importance of Entrepreneurial Marketing for Small and Medium Enterprises

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A Review of The Importance of Entrepreneurial Marketing for Small and Medium Enterprises

The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activities in Small and Medium Enterprises (SMEs). Due to scarce resources and limited market knowledge, scholars suggest that SMEs cannot follow conventional marketing activities. Drawing on earlier researc...

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Bibliographic Details
Main Author:	Padilla Dergal, Jose Guillermo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Subjects:	Entrepreneurship Marketing Entrepreneurial Marketing Small and Medium Enterprises Marketing activities.
Online Access:	https://eprints.nottingham.ac.uk/25699/

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