A Review of The Importance of Entrepreneurial Marketing for Small and Medium Enterprises
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activities in Small and Medium Enterprises (SMEs). Due to scarce resources and limited market knowledge, scholars suggest that SMEs cannot follow conventional marketing activities. Drawing on earlier researc...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/25699/ |