An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands

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An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands

The market for luxury brands is increasing at an enormous rate as there is constant increase in the demand for such goods. This dissertation aims at identifying motivations among the young adult consumers (between the age group of 21-27) to purchase luxury brands. The existing literature on luxury i...

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Bibliographic Details
Main Author:	Shumsher JB Rana, Sarthak
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25691/

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