An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands
The market for luxury brands is increasing at an enormous rate as there is constant increase in the demand for such goods. This dissertation aims at identifying motivations among the young adult consumers (between the age group of 21-27) to purchase luxury brands. The existing literature on luxury i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25691/ |