The Global Rise of Social Media: A Study of how Social Networking Sites influence Diffusion of Innovation

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The Global Rise of Social Media: A Study of how Social Networking Sites influence Diffusion of Innovation

This paper explores the diffusion of innovation and behaviour of adopters towards the growth of social networks while understanding the role of innovative firms. The process by which innovation diffuses from its invention point to its adopter or end users can be defined as Diffusion of innovation (R...

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Bibliographic Details
Main Author:	Olotu, Osahon
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25682/

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