The Global Rise of Social Media: A Study of how Social Networking Sites influence Diffusion of Innovation
This paper explores the diffusion of innovation and behaviour of adopters towards the growth of social networks while understanding the role of innovative firms. The process by which innovation diffuses from its invention point to its adopter or end users can be defined as Diffusion of innovation (R...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25682/ |