Market Entry strategy of Interbev UK Ltd. Into the markets of Singapore and Malaysia

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Market Entry strategy of Interbev UK Ltd. Into the markets of Singapore and Malaysia

With a constant GDP rise in both Singapore and Malaysia the markets in these countries provide immense potential for foreign businesses. The idea of this report is to formulate an internationalization strategy for Interbev UK Ltd, a international beverage trading company in to the markets of Malaysi...

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Bibliographic Details
Main Author:	Shetty, Kunal
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25657/

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