Market Entry strategy of Interbev UK Ltd. Into the markets of Singapore and Malaysia
With a constant GDP rise in both Singapore and Malaysia the markets in these countries provide immense potential for foreign businesses. The idea of this report is to formulate an internationalization strategy for Interbev UK Ltd, a international beverage trading company in to the markets of Malaysi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25657/ |