Emerging Middle Class in China and Its Unique Culture and Value System
Abstract Purpose The paper aims to identify the middle class in China as in a typical emerging market. This is instrumental for the global businesses that desire to expand the markets, especially those who target the emerging middle class. Design and Methodology The paper offers a definition for...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25616/ |