Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.

Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an internationalization of firms across borders are inevitably unavoidable. The increased in retail internationalization over the past decades has brought attention to the realm of international business...

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Main Author: Yanyongkasemsuk, Wirawaan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25602/
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author Yanyongkasemsuk, Wirawaan
author_facet Yanyongkasemsuk, Wirawaan
author_sort Yanyongkasemsuk, Wirawaan
building Nottingham Research Data Repository
collection Online Access
description Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an internationalization of firms across borders are inevitably unavoidable. The increased in retail internationalization over the past decades has brought attention to the realm of international business studies. Also, due to an increasing number of retailers have been seeking to expand overseas; it is important to understand why those companies pursue that selected entry mode choice and what their motives for investment are. This dissertation, therefore, discusses entry mode strategies and motives for investments by investigating on Wal-Mart’s case, the world’s largest retailer, which successfully internationalized across continents both in developed and less developed countries.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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spelling nottingham-256022018-02-16T17:47:27Z https://eprints.nottingham.ac.uk/25602/ Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart. Yanyongkasemsuk, Wirawaan Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an internationalization of firms across borders are inevitably unavoidable. The increased in retail internationalization over the past decades has brought attention to the realm of international business studies. Also, due to an increasing number of retailers have been seeking to expand overseas; it is important to understand why those companies pursue that selected entry mode choice and what their motives for investment are. This dissertation, therefore, discusses entry mode strategies and motives for investments by investigating on Wal-Mart’s case, the world’s largest retailer, which successfully internationalized across continents both in developed and less developed countries. 2012 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25602/1/W.Yanyongkasemsuk_4153749.pdf Yanyongkasemsuk, Wirawaan (2012) Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Yanyongkasemsuk, Wirawaan
Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
title Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
title_full Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
title_fullStr Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
title_full_unstemmed Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
title_short Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
title_sort analyse the entry mode strategies of international retailers in china: a case study of wal-mart.
url https://eprints.nottingham.ac.uk/25602/