Consumers' attitudes towards sonic logos

Consumers' attitudes towards sonic logos

Sonic logos are increasingly being used as a way of sonic branding in marketing activities. Scholars have acknowledged the benefits of sonic logos, such as communicating brand attributes to consumers. However, studies about consumers’ attitudes towards sonic logos are scarce. This paper examined con...

Full description

Bibliographic Details
Main Author: Shi, Qichao
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25565/

Similar Items

Similar Items