Consumers' attitudes towards sonic logos
Sonic logos are increasingly being used as a way of sonic branding in marketing activities. Scholars have acknowledged the benefits of sonic logos, such as communicating brand attributes to consumers. However, studies about consumers’ attitudes towards sonic logos are scarce. This paper examined con...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25565/ |