Green Branding and its Effects on
Consumer Attitudes
An Empirical Study using the Example of
Sustainable Coffee

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Green Branding and its Effects on Consumer Attitudes An Empirical Study using the Example of Sustainable Coffee

Purpose – The objective of this study was to review existing research on environmentally friendly marketing and to gain a more profound understanding of green branding as one possible marketing tool to positively influence consumers’ attitudes. In this respect, different types of green brand message...

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Bibliographic Details
Main Author:	Haefke, Juliane
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25551/

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