Green Branding and its Effects on Consumer Attitudes An Empirical Study using the Example of Sustainable Coffee
Purpose – The objective of this study was to review existing research on environmentally friendly marketing and to gain a more profound understanding of green branding as one possible marketing tool to positively influence consumers’ attitudes. In this respect, different types of green brand message...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25551/ |